Trademark & Brand Management

---

Whether it's your organization's name, logo, or slogan, the vast majority of businesses depend heavily on brand recognition to distinguish their product or service from other competitors within the marketplace. As Tom Goodwin once said, “Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.”  Baker & Company collaborates with clients on brand selection, protection, enforcement, and monetization. 

Reputation preservation is one of the key reasons registering your mark with the United States Patent and Trademark Office (USPTO) is essential. Registration provides public notice to potential infringers and works to memorialize the date the trademark was registered in the event legal use rights are challenged in the future. 

Successful registration of your trademark is just the beginning. To ensure the integrity of your trademark remains intact, it is essential the specific performance dates designated by the United States Patent and Trademark Office’s (USPTO) are tracked with the required actions completed within the allotted timeframe. Failure to do so, can result in the loss of an owner’s rights to utilize their trademark in the future. Baker & Company advises clients on the establishment of internal policies to govern the use of trademarks within the organization, monitors trademarks for potential infringement, and facilitates trademark use requests.